Skincare.

Augustinus Bader

A concept campaign exploring how Augustinus Bader's product line and TFC8® technology could be visually told through a quieter, more editorial lens.

A concept campaign exploring how Augustinus Bader's product line and TFC8® technology could be visually told through a quieter, more editorial lens.

Editorial static visuals

Short-form videos

Micro video clip

PROJECT OVERVIEW.

This is a concept project, created independently by Studio Coined and not commissioned or approved by Augustinus Bader. We took it on as an exercise in restraint: could we build a full month of content for a brand known for its quiet, science-led premium positioning, without leaning on typical beauty-industry gloss or over-explaining the product? The direction called for muted, tonal lighting, real materials like stone and linen, and close attention to how the product and its texture actually read on camera. Ingredient storytelling (TFC8®) was treated the same way, implied through visuals rather than spelled out in infographics. The result is a set of visuals meant to sit closer to a design object than a typical skincare ad. Interested in something similar? Book a strategy call.

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Consistency & detail

Consistency is treated as a core design constraint, not an afterthought.


From facial structure to fabric texture and lighting behavior, every frame is built to belong to the same visual system.

This allows the visuals to move confidently between full looks and close-up details without breaking cohesion.

Videos.

Videos.

Motion assets.

Motion assets.

Short-form and micro-videos designed for ads, product pages, and social platforms.

Short-form and micro-videos designed for ads, product pages, and social platforms.

FULL GALLERY.

Static visuals.

Static visuals.

A complete view of the content created for this project.

A complete view of the content created for this project.

Carousel 1.

Carousel 2.

Carousel 3.

Carousel 4.

Statics.

related projects.

Explore another project.

See how this approach adapts across categories.

See how this approach adapts across categories.

Got questions?

Your questions answered.

Can’t find what you’re looking for?

Book a call or send us a message on Telegram.

01

Is this fully AI-generated?

Yes. Our workflows are AI-driven, with careful creative direction and refinement.

02

Can you match our brand’s visual style?

Yes. Consistency and brand alignment are a core part of our process.

03

What platforms are the assets optimized for?

Websites, product pages, Meta ads, and social platforms.

04

What’s the typical turnaround time?

Most projects are delivered within a few days, depending on scope.

05

How many revisions are included?

Each project includes a defined revision scope to keep timelines clear and efficient.

06

What do you need from me to get started?

Product images or a physical sample, brand guidelines if they exist, and a brief on what the visuals need to do.

07

Can you handle liquid, glass, and condensation?

Yes, material complexity is core to the process.

08

Is this actually AI? Will it look generated?

We hate AI slop as much as anyone. Our core discipline is making the product and the environment feel real including post-production work to remove anything that reads as artificial.

09

Do you offer ongoing work, or only one-off projects?

Both. Most clients start with a single project; many move to an ongoing visual direction retainer once we've established a look for the brand. Ask about current plans on a call.

Got questions?

Your questions answered.

Can’t find what you’re looking for?

Book a call or send us a message on Telegram.

01

Is this fully AI-generated?

Yes. Our workflows are AI-driven, with careful creative direction and refinement.

02

Can you match our brand’s visual style?

Yes. Consistency and brand alignment are a core part of our process.

03

What platforms are the assets optimized for?

Websites, product pages, Meta ads, and social platforms.

04

What’s the typical turnaround time?

Most projects are delivered within a few days, depending on scope.

05

How many revisions are included?

Each project includes a defined revision scope to keep timelines clear and efficient.

06

What do you need from me to get started?

Product images or a physical sample, brand guidelines if they exist, and a brief on what the visuals need to do.

07

Can you handle liquid, glass, and condensation?

Yes, material complexity is core to the process.

08

Is this actually AI? Will it look generated?

We hate AI slop as much as anyone. Our core discipline is making the product and the environment feel real including post-production work to remove anything that reads as artificial.

09

Do you offer ongoing work, or only one-off projects?

Both. Most clients start with a single project; many move to an ongoing visual direction retainer once we've established a look for the brand. Ask about current plans on a call.

Got questions?

Your questions answered.

Can’t find what you’re looking for?

Book a call or send us a message on Telegram.

01

Is this fully AI-generated?

Yes. Our workflows are AI-driven, with careful creative direction and refinement.

02

Can you match our brand’s visual style?

Yes. Consistency and brand alignment are a core part of our process.

03

What platforms are the assets optimized for?

Websites, product pages, Meta ads, and social platforms.

04

What’s the typical turnaround time?

Most projects are delivered within a few days, depending on scope.

05

How many revisions are included?

Each project includes a defined revision scope to keep timelines clear and efficient.

06

What do you need from me to get started?

Product images or a physical sample, brand guidelines if they exist, and a brief on what the visuals need to do.

07

Can you handle liquid, glass, and condensation?

Yes, material complexity is core to the process.

08

Is this actually AI? Will it look generated?

We hate AI slop as much as anyone. Our core discipline is making the product and the environment feel real including post-production work to remove anything that reads as artificial.

09

Do you offer ongoing work, or only one-off projects?

Both. Most clients start with a single project; many move to an ongoing visual direction retainer once we've established a look for the brand. Ask about current plans on a call.

Contact

SAY hello.

Every connection begins with a conversation. Share your vision with me, and together we’ll create something that lasts.

Inquiry

Book a call

Contact

SAY hello.

Every connection begins with a conversation. Share your vision with me, and together we’ll create something that lasts.

Inquiry

Book a call

Contact

SAY hello.

Every connection begins with a conversation. Share your vision with me, and together we’ll create something that lasts.

Inquiry

Book a call