This concept project was created to explore how Ursa Major’s minimalist skincare philosophy could translate into a winter visual system. The intent was not to reposition the brand, but to extend its existing language into a colder, quieter environment.

The aesthetic focused on soft morning light, snow as a reflective surface, and restrained human presence. Visuals were designed to feel grounded and natural, emphasising texture, light, and stillness rather than action or performance.
The project demonstrates how AI-generated visuals can remain consistent, realistic, and brand-aware when guided by clear creative constraints.