This was a self-initiated project built for Perfume Who, a New York niche fragrance house whose entire identity is rooted in surrealist cinema. Their fragrance Meshes of the Afternoon, named after Maya Deren's 1943 avant-garde film, is described as a dream replaying itself, each return slightly altered.

The brief we set ourselves was simple: build a visual world that earns that description. We chose an open highland field under overcast sky, a single model in a worn white dress, and a colour palette stripped of warmth, grey-green grass, flat diffused light, the deep red of a fig and a rose as the only intrusions. Every frame was art directed to feel like a memory in the process of dissolving: partial, quiet, and without announcement.

The result is a 17-frame campaign that demonstrates what AI-led visual production looks like when it starts with concept, not tools.