This concept project explores how Biossance products could be visually expressed through controlled motion, material contrast, and tactile detail, without altering the brand’s clean, science-first positioning.

The visual direction focuses on wet surfaces, condensation, subtle motion cues, and close-up textures to suggest freshness, efficacy, and formulation quality. Rather than lifestyle storytelling, the imagery stays product-forward, allowing materials, light, and movement to carry the narrative.

The project was designed to demonstrate how AI-generated visuals can maintain brand restraint while still introducing energy and depth.